Seal of Excellence
Published on 21 June, 2025 | Information | 22 views | 2 minutes read
THE RICH STANDARD™
The Rich Standard™ — The Standard of Excellence from The Rich Club.
It is the highest seal of excellence, elegance, and official validation granted by The Rich Club.
More than a technical report or branding analysis, it is a distinction based on real-life experience, lived by our curatorship, felt by our team, and legitimized through presence.
We don’t evaluate from a distance. We live it.
To sign with our name, we need to live it with our senses. We visit. We test. We feel. We observe. We question. And only then, we sign.
What The Rich Standard™ Represents
Receiving the seal from The Rich Club is to declare:
"My brand has been experienced, approved, and legitimized by those who understand presence, value, and legacy."
The Rich Standard™ is not about appearance. It’s about delivery. It’s the mark of those who don’t seek attention — they command respect.
It is a lived curatorship, a seal of distinction applied only to what endures, enchants in the details, and imposes real presence.
How it Works
1. Initial Request
Submit the form with complete information about your brand, product, venue, or experience.
2. Preliminary Reputation and Presence Assessment
Our team analyzes the history, identity, perception, and aesthetics of the submitted proposal.
3. On-Site or Sensory Immersion
When necessary, we carry out visits, tests, real use, and full immersion — because excellence cannot be evaluated from a distance. It must be lived.
4. Curatorship and Deliberation
Selected specialists analyze every touchpoint: service, ambiance, consistency, exclusivity, and refinement.
5. Approval or Personalized Feedback
Businesses that exceed our standards receive the The Rich Standard™ seal, with institutional usage rights. Those not approved receive respectful, private, and professional feedback with suggestions for refinement.
Formal Steps of the Process
- Presentation: Submission of the brand, product, service, or venue proposal
- Initial Analysis: Evaluation of aesthetics, purpose, reputation, and value proposition
- Real Experience: Sensory immersion through on-site visit, product use, or service testing
- Strategic Curatorship: Observation, interpretation, and experiential reading
- Private Deliberation: Internal judgment by The Rich Club curatorship
- Official Seal: Granting (or not) of The Rich Standard™ with classification
Levels of Distinction
- 🥉 Recognized: Valid brand with a relevant proposition
- 🥈 Recommended: Remarkable quality, superior delivery, memorable experience
- 🥇 Gold Standard: Timeless excellence. Unforgettable. International reference
Exclusive Benefits
- Official use of The Rich Standard™ in campaigns, media, and institutional communication
- Inclusion in the official directory of recognized brands
- Priority access to invitations, partnerships, and activations
- Private feedback with strategic insights
What the Seal Represents
- A signature of presence and legacy
- An endorsement that your brand was lived, not just reviewed
- A symbol of trust for discerning audiences
- A distinction that cannot be bought — only earned
Important:
- The evaluation is confidential and independent
- Only truly singular experiences are approved
- The seal is revocable if excellence standards are not maintained over time
Request an Official Evaluation
The seal that elevates. The presence that distinguishes.
If you represent a hotel, a brand, a restaurant, a service, a product, or an experience — and believe your legacy is ready to be recognized — begin your application and allow our team to experience it.
Evaluation Fee: There is a review fee, which varies depending on the complexity of the business. The exact amount will be provided after the preliminary assessment.